It's often said that a picture paints a thousand words. In the case of earthrhize this adage is certainly true, albeit it's not one picture but two iconic photographs.
The first is Earthrise - taken on 24th December 1968 by the crew of Apollo 8 - and rightly described as the most important environmental photograph ever taken, capturing earth suspended in all its beauty and fragility.
The second is "The Pale Blue Dot". Earth is captured by Voyager I from a distance of six billion miles - a mote of dust caught in a sunbeam.
In the immortal words of astrophysicist, Carl Sagan, writing in his 1994 book The Pale Blue Dot:
"Look again at that dot. That's here. That's home. That's us. On it, everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives. The aggregate of our joy and suffering, thousands of confident religions, ideologies, and economic doctrines, every hunter and forager, every hero and coward, every creator and destroyer of civilization, every king and peasant, every young couple in love, every mother and father, hopeful child, inventor and explorer, every teacher of morals, every corrupt politician, every "superstar," every "supreme leader," every saint and sinner in the history of our species lived there--on a mote of dust suspended in a sunbeam.
The Earth is a very small stage in a vast cosmic arena. Think of the rivers of blood spilled by all those generals and emperors so that, in glory and triumph, they could become the momentary masters of a fraction of a dot. Think of the endless cruelties visited by the inhabitants of one corner of this pixel on the scarcely distinguishable inhabitants of some other corner, how frequent their misunderstandings, how eager they are to kill one another, how fervent their hatreds.
Our posturings, our imagined self-importance, the delusion that we have some privileged position in the Universe, are challenged by this point of pale light. Our planet is a lonely speck in the great enveloping cosmic dark. In our obscurity, in all this vastness, there is no hint that help will come from elsewhere to save us from ourselves.
The Earth is the only world known so far to harbour life. There is nowhere else, at least in the near future, to which our species could migrate. Visit, yes. Settle, not yet. Like it or not, for the moment the Earth is where we make our stand.
It has been said that astronomy is a humbling and character-building experience. There is perhaps no better demonstration of the folly of human conceits than this distant image of our tiny world. To me, it underscores our responsibility to deal more kindly with one another, and to preserve and cherish the pale blue dot, the only home we've ever known".
For us at earthrhize it's a compelling Mission Statement - possibly a bit wordy, but when we consider that we're in danger of making "the only home we've ever known" a blasted wasteland perhaps we can be forgiven a few more words than the usual corporate platitudes.